ROI Calculations DO Exist for Good Health

What's in it for me?
Where's my payoff?
You want me to do what?
Do these questions pop up as you contemplate new diets or exercise programs? Platitudes such as ‘better health’, ‘better shape’ or ‘feel better’ fail to motivate you. Simple measures such as less pounds, lower cholesterol, and lower blood pressure are inadequate to ignite the passion you need to comply with the new diet or exercise regime.
What Is My Health Return on Investment (ROI)? In response to this query, the healthcare industry has developed various models comparing one's chronological age with their physiological or 'true' age. Both 'ages' are measured in calendar years. Chronological age is straightforward. It is the interval between your date of birth and the current date of the measurement. Physiological or 'True' age is far more complex. It is your chronological age plus or minus years based upon a variety of predominately lifestyle factors. 'True' age can be determined through a variety of health risk assessment surveys ranging from as little as 10 questions to 125 or more. Based on the answers, days, months and years are added or subtracted from one's chronological age. Thus, in this model, two individuals could have identical chronological ages, say 40 years, yet have radically different physiological ages, say 35 and 45 years respectively based on their unique lifestyle choices. If your 'true' age is lower than your chronological age, then you can expect to live longer than average. The opposite result is not so encouraging.
Diet, Exercise, Genetics and Lifestyle Determine Your True Age Given that diet and exercise are the most prominent and readily modifiable lifestyle factors, physiological age can be improved through a change of diet and/or exercise. Thus, the true age model provides the answer to an ROI inquiry. For example, if you eat oatmeal five times a week for the rest of your life, one can subtract years, months, days, hours and minutes from your chronological age. More days on the planet has found broader acceptance as a tangible long term return and desirable benefit among the skeptics considering new diet and exercise programs. But don't overlook an additional benefit in that your new diet and exercise program will also give you a near term return of better days.
Richard J. Rice is Vice Chairman and COO of Health eTechnologies LLC.
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